Chain
emails, just like their chain letter counterparts, can be
schemes designed to get money out of the reader. However,
since we are supposed to be living in the Information Age,
the new thing in chain letters is to spread some
ridiculous hoax or outright lie around the world in a
matter of seconds via email. I cannot tell you how many
times in the past month I've gotten an email explaining
how awful New York junior Senator Hillary Clinton behaved
when she refused to meet with an organization representing
mothers of deceased US soldiers. When confronted with this
email, I thought "Man, no matter how slick Hillary
thinks she is, refusing to meet with moms of soldiers who
died in combat is really politically damaging of Clinton
if she wants to be president. Why would she do that?"
The
Internet brought me this chain email and the Internet
exposed it as a lie in less than five minutes. Within two
minutes of receiving the email, my curiosity led me to the
web site of the "offended" organization, the
Gold Star Mothers. In bold type on their home page, the
Gold Star Mothers asked people to stop spreading the very
email I had just read. I replied to all those who had
received the hoax email (there were about thirty people on
the list), pointed them to the Gold Star Mothers' web page
and got half a dozen replies of: "Why are you
defending that witch Hillary Clinton?" (or something
more vulgar to that effect). Believe me, I'm not thrilled
about being put in the position of sticking up for a
Clinton, but a lie is a lie regardless of ideology.
Halting
some of the lies spread via chain email require some
common sense analysis. One that has been making the rounds
for a year or so is the "Microsoft tomato"
story. Chances are you've seen it: An out of work laborer
applies for a janitorial position at Microsoft. Because
the applicant doesn't have email access, the Microsoft HR
rep says he is worthless and refuses to hire him. The
unemployed man, down to his last ten bucks, dejected,
rejected and desperate, buys a carton of tomatoes and
sells them on the street corner for 100% profit. Over the
next few days he sells more tomatoes at this amazing
profit level and within a year he has incorporated his
produce business and wants to buy life insurance for his
family's benefit. The insurance salesman is shocked that
this wealthy business owner doesn't have an email address
to send certain insurance forms. "How on earth have
you managed to amass such wealth without the Internet,
e-mail and e-commerce? Just imagine where you would be
now, if you had been connected to the Internet from the
very start!" The tomato millionaire cleverly replies,
"I would be a janitor at Microsoft!" The rest of
the email is a "moral of the story" statement
declaring that the Internet and Microsoft only takes
wealth away rather than creating it.
Let
me clue you all in on how absolutely unrealistic the story
of the tomato millionaire is:
1)
Selling a carton of tomatoes on a street corner at 100%
profit the first day may have worked out, but the next day
several panhandlers competing at the same stoplight harass
the tomato seller for free food. When the tomato seller
refuses, the panhandlers anonymously call the police to
report a food vendor operating without a license. The
police arrive to see one guy selling tomatoes because the
bums that were competing for money at the stoplight
against the honest tomato reseller have all hidden from
view.
2)
The tomato seller tells the police that he is within his
rights to sell tomatoes on the corner because he sees
other people selling oranges and roses. The police notify
him that those people are supposed to have a license too
and are prosecuted when caught without one. The tomato
seller is forced to leave the corner and find another
place to sell his tomatoes (similar to when unsuccessful
companies litigate a more successful company out of
business because they can't compete in the marketplace).
3)
Our dedicated tomato seller gets up early in the morning
and goes home late every night from selling his tomatoes
at a farmer's market. After a couple of days of the tomato
seller's amazing 100% profit margins, it is discovered by
his competitors that his tomato supplier is the
supermarket. Because many of the sellers at the farmer's
market are small-time farmers, they take offense at the
new guy selling tomatoes grown on large
"corporate" farms owned by the store chain.
Within a week, rumors of the "Franken-food tomato
guy" spread like wildfire and a lack of business
close down his tomato kiosk at the farmer's market.
4)
Because our tomato reseller doesn't grow his own tomatoes
and has no license to resell tomatoes on the street
corner, he returns to the supermarket. The manager
recognizes him and puts him to work in the produce
section. When a higher paying job as cashier opens up, the
tomato reseller fails the basic skills test due to his
hatred for email and Microsoft. Apparently, he spent so
much time trying to start his own tomato selling business
that he never learned how to run a computer — the basis
of every cash register in a modern supermarket.
The
real moral is: Crazy regulations, a lack of marketing,
poor planning and a limited skill set are the real
barriers to wealth in the real world — not a corporation
that has worked hard to get the entire world communicating
and producing at an astonishing rate.
Other
than cutting and pasting my response about the tomato
millionaire (which I encourage anyone who gets that stupid
tomato millionaire email to do), how can you combat the
scourge of email hoaxes? One of the best resources is the Snopes
website of urban legends maintained by David and
Barbara Mikkelson of the San Fernando Valley Folklore
Society in California, USA. The Mikkelson's do a great job
of referencing and researching all manner of crazy hoaxes
on the Internet and should be the first website you visit
when you get a suspected hoax email.
In
the end, it is up to us as individuals to take care of the
email hoaxes, viruses and the other junk mail we all get
in our inboxes. Whether it's buying a virus scanner, using
an anti-spam filter service or hitting the
"delete" key, it's ultimately up to us